Will the Chilean miners squander their brand identity in a joint marketing campaign with the Israeli state? It looks like a win-loose to me.
Isn’t it remarkable that the entity with the world’s largest P.R. machine has the world’s lowest ‘brand’ rating. I guess there are some things that can’t be ‘explained’ away.
Tourism minister invites the 33 rescued miners and their spouses for a week-long all-expense paid sightseeing tour of Christian holy sites.