Will the Chilean miners squander their brand identity in a joint marketing campaign with the Israeli state? It looks like a win-loose to me.
Isn’t it remarkable that the entity with the world’s largest P.R. machine has the world’s lowest ‘brand’ rating. I guess there are some things that can’t be ‘explained’ away.
Haaretz: Israel invites Chilean miners for a ‘spiritual’ Christmas in the Holy Land
Tourism minister invites the 33 rescued miners and their spouses for a week-long all-expense paid sightseeing tour of Christian holy sites.
also see:
Survey: Israel worst brand name in the world
“Israel” Hopes Papal Visit Will Help Polish International Image In Wake of Gaza Massacre
Palestinian Christians urge Pope to call off May visit to Israel
Will Benedict’s “Pilgrimage” Boost “Israel’s” Image or Destroy His Own?
